It is Brazil’s most popular liquor. The cachaça
national production is 2 billion liters/year. The home
consumption is estimated around 1,6 billion liters/year
or 11 liters/year per person.
Around 400 million liters of Brazilian cachaça
are exported to 60 countries, a business that involves
about US$ 1 billion/ year and employs around 400 thousand
people.
According to data collected by the Ministry of Agriculture,
in 2001, cachaça sales to the international marked
reached US$ 20 million. One fourth of that amount, almost
US$ 5 million, goes to the German and Japanese markets.
Among the ways to promote the cachaça qualifications
and to conquer the home and international markets is the
creation of a blend, renowned way to produce scotch whiskeys,
the first requirement is the sugar cane quality and its
crops without the use of agricultural poisons, also processes
and production equipments, like alembics and bottling
system, are carefully analyzed.Degustation experts must
evaluate four aspects, considered essential by them: aroma,
palate, color and oiliness.
We must have cachaça as a product typically ours,
for its cultural and economic meanings, and above all,
for its unique characteristics concerning its palate and
its aroma.
What are our goals?
a. Our main goal is to export Água Santa e Sabor
Brasil, introducing them as superior quality products
with very unique characteritics. These products aim at
both men and women of legal drinking age and can be used
to make drinks or in cooking recipes.
b. Show how versatile cachaça is and the importance
of using a product of great quality so a tasty liquor
can be obtained.
(BR)
(USA)
